Fäst Water Brand Design KIT
Client: Fäst Water
Project Date: April 2025
Role: Graphic Designer + Video Editor
I collaborated with a client to develop the brand identity and packaging design for a premium bottled water brand, Fäst Water and Fäst Water Plus. As the brand designer, I created the logo design and logo variations, the water bottle label design, the subscription box packaging, the social media branding, along with short-form video content for social media marketing. The goal was to build a clean, modern, and minimal brand identity that communicated a high-end beverage aesthetic comparable to brands like Smart Water and Essentia.
During the branding and logo design process, I explored ways to visually reference water without relying on common tropes often used in the bottled water industry. The final concept used a scientific and minimalist approach, incorporating the chemical symbol for H₂O as a core visual element. This design direction reinforced the brand’s premium, modern look while emphasizing themes of purity, hydration, and performance.
Fäst Water Reels for
Social Media Marketing
The idea behind the Fäst Water promo was to capture how water is very sacred to both humanity and nature and to show that Fäst isn’t just another bottled water brand – it’s a brand that wants to give the purest of water for not only a refreshing taste, but to support your health. After all, the bottled water is meant to be utilized during someone’s fasting!
As for the bottled water mockup reel, that was meant to promote the water while it was in development. The bottles are conceptual, intending on being more of a placeholder while showing off how the branding would look.
Fäst Water LOGO CONCEPTS BEFORE FINAL
